Who Reads The New Yorker?
Readers of The New Yorker are curious about everything the world has to offer. When they become interested in a topic, they want to learn all about it. They are intellectual networkers, launching new ideas and shaping public opinion. And New Yorker readers are 'culture-preneurs" - the people who actively define the cultural scene.
What You Can Expect in Each Issue:
- Talk of the Town: Short, witty takes on news and events in and around New York.
- Reporting and essays: Award-winning explorations and revelations of world affairs and national issues, and personal reflection.
- The Critics: Music, dance, theater, film, TV, and arts reviewed and illuminated.
- Fiction and poetry: The best works by the finest writers of our time, both new and established.
- Cartoons: The New Yorker's famous cartoons, with a unique wit all their own.
- Features: The New Yorker is a collection of intelligent, penetrating, and funny voices. A signature mix of politics, world affairs, business, science, arts and letters attracts millions who come to The New Yorker to be informed, to be surprised, to laugh, and to be moved. Recent issues have included Hendrik Hertzberg on the Clinton and Obama showdown; Margaret Talbot on talking animals; James Surowiecki on the Bear Stearn's collapse; David Sedaris on smoking; and fiction by Annie Proulx.
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Contributors:
Among The New Yorker staff writers, Ken Auletta, who covers the media business and is an authority on the communications industry, is the author of 9 books, including the best-seller Three Blind Mice: How the TV Networks Lost Their Way. Seymour M. Hersh has written for The New Yorker since 1971. He has won numerous awards including the Pulitzer Prize for his investigations into the My Lai massacre, and is the author of eight books, including Chain of Command. The legendary John McPhee, on staff since 1965, teaches writing at Princeton. Jerome Groopman is a Harvard Medical School professor and the author of over 150 scientific articles. His latest book, The Anatomy of Hope, was a best-seller.
Magazine Layout:
The New Yorker is a readers' magazine. Articles range from short Talk of the Town pieces to in-depth explorations of politics and world affairs. Short reviews of restaurants, movies and the arts in Goings On About Town can be quickly skimmed, while, at the back of the book, longer, richer reviews of selected books, plays and movies can be read at a more leisurely pace. And the dozen or so cartoons in each issue offer their sheer wit and entertainment.
Comparisons to Other Magazines:
The New Yorker offers the long-form journalism that has all but disappeared in today's media landscape. New Yorker writers are not bound by daily deadlines, and it is not uncommon for them to spend months working on an article. Nor are the writers constrained by a mandated point of view. They are free to follow a story wherever it leads.
Advertising:
Advertisers include financial service companies, car-makers, luxury goods purveyors, hotels, publishers, and arts events. Small ads throughout the magazine offer a boutique-style shopping experience for everything from customized jewelry and Panama hats, to expedition ship cruises and villa rentals.
Awards:
The New Yorker is the most-honored magazine in publishing history. It has won 48 National Magazine Awards, the magazine world's equivalent of the Oscars. Its contributors have won many of the major awards, including The Nobel prize and The Pulitzer prize. In 2008, two of the Pulitzer-Prize winning books included work that originally appeared in The New Yorker: The Brief Wondrous Life of Oscar Wao by Junot Diaz won the fiction prize and Time and Materials by Robert Hass won for poetry.