Who Reads Modern Bride ?
The Modern Bride reader is a woman, on average 28 years old, who wants her day to be filled with creative, personal touches that speak to her and her groom. She is searching for a dream dress and fabulous reception ideas that break out of the cookie-cutter wedding mold.
What You Can Expect in Each Issue:
- Bride to Bride: One of our most popular columns, it poses sticky questions (such as "A close friend declined our wedding invitation with a lame excuse. I'm so upset. Should I say something?") and real brides' opinions.
- Four Dresses Under $900: Another big hit with brides, this column shows four gorgeous dresses at real-life prices
- How-To Guide: What You Really Want to Know: This is a fun twist on the traditional advice column because, as the title says, it focuses on the stuff a bride cares about most but can't get the answers to anywhere else. (Example: How do I fit in a bathroom stall in my wedding dress?)
- Features: Modern Bride explores trends in features such as "The Death of Bridezilla," where it made the bold declaration that a more gracious bride is on the rise, and "Wedding Scams," an in-depth reported piece on the shadier aspects of wedding planning and how the bride can best protect herself. In addition, Modern Bride tackles issues of interest to women in this age bracket, such as our eight-page "Modern Bride's Good-Health Guide" and "Wedding-Night Sex Moves." Lastly, each year Modern Bride names the most influential tastemakers in the industry in its "25 Trendsetters" feature, and announces the 50 World's Best Honeymoons.
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Contributors:
Modern Bride's features and essays are written by some of the most celebrated names in journalism and literature, including:
- Leslie Bennetts (contributing editor at Vanity Fair)
- Bob Morris (The New York Times)
- Dani Shapiro (The New Yorker, AVogue, Elle)
- Jancee Dunn (Rolling Stone, AVogue)
- Rory Evans (Glamour, Self, Cookie, Martha Stewart Living)
- Iris Brosch (Vogue Italia, French Marie Claire, The New York Times))
- Stephanie Pfriender Stylander (Conde Nast Traveler, Interview)
- Alastair Taylor Young (fashion campaigns include Bulgari, Giorgio Armani, and Lancome)
Gorgeous photography, clean, simple art direction and an honest voice all reach out to capture the bride-to-be, helping her plan a wedding as unique as she is.
Advertising
The ads in the magazine reflect all the categories that a Modern Bride is drawn to as she plans her wedding—financial institutions, wedding dresses, beauty products, retail stores, tabletop and home products, hotels and honeymoon locations, and food and wine.
Awards
- 2004 FiFi Award for Excellence in Fragrance Coverage
- 2004 American Photography #21 Juried Selection
- 2006 Merit Award, SPD for photography story
- 2006 Merit Award, SPD for photography spread